Apple Unveils First Foldable iPhone, the Duo, Under New CEO Ternus

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By TaiwanPlus

Apple has announced its first foldable smartphone, the iPhone Duo.  Analysts say the device could reshape the market segment, though Apple shares traded largely flat following the announcement.

iPhone Duo Announced

REPORTER:  
US tech giant Apple announced its first foldable smartphone on Wednesday.

Analysts say the iPhone Duo’s release marks a new era for the firm under newly appointed CEO John Ternus. With a starting price of nearly 2,000 US dollars, the phone is one of the company's most ambitious products in years and marks its entry into the niche foldables market.

Bob O’Donnell (CHIEF ANALYST, TECHNALYSIS RESEARCH):  
I think what the Duo does is it raises all boats. I do think Apple will probably steal some sales from Samsung and some of these other foldable devices. we could see it raise up, to maybe 10% of the market. It’s never going to become the mainstream, not for a very long time, but I think in the near term we can see a significant growth.

REPORTER:  
Apple shares traded largely flat following the announcement.