Sports

Taiwan Sets Up TEAM TPE HOUSE to Cheer Athletes, Promote Soft Power

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Taiwan’s TEAM TPE HOUSE in Nagoya, Japan is welcoming the public to gather and cheer on the country’s athletes during the 2026 Asian Games. The venue also showcases Taiwan’s cuisine and culture.

2026 Asian Games Sports Culture

Taiwan sets up TEAM TPE HOUSE to promote soft power

As Taiwan’s athletes compete at the 2026 Asian Games in Japan, the country’s Chinese Taipei Olympic Committee is working to promote Taiwan’s culture, cuisine and hospitality to the sporting community.

REPORTER:  
The committee set up TEAM TPE HOUSE in Nagoya, a place for people to come together and cheer on the national team. The venue also features Taiwanese agricultural products, and visitors can take part in activities to receive small souvenirs.

Steven S.K. Chen (VICE PRESIDENT, CHINESE TAIPEI OLYMPIC COMMITTEE):  
Sports exchanges go beyond competition.  
To deepen mutual understanding  
we can also connect through culture and other areas.  
I think these different forms of exchange  
complement one another.  
We hope sports exchanges can help deepen understanding  
among different peoples and countries.

REPORTER:  
TEAM TPE HOUSE will be open to the public until October 2nd.