Paris 2024: Cultural Message - Curating the Fashions of Chinese Taipei Ep8

Reporter/Provider - TaiwanPlus
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The opening ceremony of the Olympic Games has always been a platform to showcase the cultural aesthetics behind sports fashion around the world. Each country nominates outstanding designers to create uniforms for their delegations at the opening ceremony. The 2024 Olympics in the fashion capital of Paris are no exception. The uniforms for Taiwan's national team will once again be designed by Justin Chou, the head designer of JUST IN XX, following the highly acclaimed uniforms he created for the Tokyo Olympics. Chou is an expert in interdisciplinary co-creation who took a curatorial approach to these new uniforms by inviting a dream team of individuals who have deep roots in Taiwan while also excelling in international endeavors. This includes The Chinese Taipei Olympic Committee who organized a lengthy selection process in conjunction with related departments like the Ministry of Culture to ensure that the athletes have a uniform that best represents their athletic prowess and role as cultural ambassadors. Together, they have created a uniform for the Olympics opening ceremony that embodies the spirit of culture, art, craftsmanship, and sustainability in hopes of a fashionable cultural exchange and exciting diplomatic mission on the world stage.


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Curating the Fashions of Chinese Taipei

Leading creative and head designer of JUST IN XX, Justin Chou, once again designed the uniforms for Taiwan's national team following the success of his highly acclaimed uniforms.