Paris Olympics 2024: Patches & Labels - Curating the Fashions of Chinese Taipei Ep3

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The opening ceremony of the Olympic Games has always been a platform to showcase the cultural aesthetics behind sports fashion around the world. The 2024 Olympics in the fashion capital of Paris are no exception. The uniforms for Taiwan's national team will once again be designed by Justin Chou, the head designer of JUST IN XX, following the highly acclaimed uniforms he created for the Tokyo Olympics. Justin is an expert in interdisciplinary co-creation who took a curatorial approach to these new uniforms by inviting a dream team of individuals who have deep roots in Taiwan while also excelling in international endeavors. This includes working with Justin Lin of Junmay Label. For years, Junmay Label has worked with international corporate brands like Nike, Adidas and Under Armour; yet seldom do they have the chance to create for a national brand or identity. With the use of locally-sourced, sustainable materials like oyster shell powder and wood fiber, Junmay Label and Justin Chou reached new heights by creating a similar luster and density as commercial polyester fiber. Together, Lin and Chou have highlighted the fact that fashion on the Olympic stage is more than just about the aesthetics. When representing the nation, Taiwan's team and their entrance uniform embodies the spirit of Taiwanese culture, art, craftsmanship, and sustainability in hopes of a fashionable cultural exchange and exciting diplomatic mission on the world stage.

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Curating the Fashions of Chinese Taipei

Leading creative and head designer of JUST IN XX, Justin Chou, once again designed the uniforms for Taiwan's national team following the success of his highly acclaimed uniforms.