Paris Olympics 2024: Typography - Curating the Fashions of Chinese Taipei Ep4

Reporter/Provider - TaiwanPlus
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The opening ceremony of the Olympic Games has always been a platform to showcase the cultural aesthetics behind sports fashion around the world. The 2024 Olympics in the fashion capital of Paris are no exception. The uniforms for Taiwan's national team will once again be designed by Justin Chou, the head designer of JUST IN XX, following the highly acclaimed uniforms he created for the Tokyo Olympics. Justin is an expert in interdisciplinary co-creation who took a curatorial approach to these new uniforms by inviting a dream team of individuals who have deep roots in Taiwan while also excelling in international endeavors. This includes typographer Kokia Lin and Grand Yi Design. The former helped create a special typography that when flip upside down reads "加油," which is a laymen blessing in Mandarin that wishes good luck for another. The latter provided the only machine in Taiwan that can layer even coloring on a three-dimensional fabric surface, making the phrase "Chinese Taipei" literally stand out amongst a base of red, blue and white irregular patterns. Together, the three designers/manufacturers enhanced the meaning of this once-in-a-lifetime creation. For the athletes, they're adorned with blessings; For the designers, this uniform serves as a national emblem that embodies the spirit of culture, art, craftsmanship, and sustainability in hopes of a fashionable cultural exchange and exciting diplomatic mission on the world stage.

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Curating the Fashions of Chinese Taipei

Leading creative and head designer of JUST IN XX, Justin Chou, once again designed the uniforms for Taiwan's national team following the success of his highly acclaimed uniforms.