Chinese E-commerce Giants Shein, Temu Boost Ad Spend in Europe Amid U.S. Tariffs

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By Scott Huang/Tiffany Wong

Fast fashion e-commerce retailers Shein and Temu are boosting ad sales in Europe, as they expect shifting markets due to heavy U.S. tariffs. Both manufacture largely in China, where U.S. President Donald Trump has imposed a 145% tariff on. Trump also removed a trade exemption on low-valued packages, which both platforms had used to keep prices low and competitive in U.S. markets.