Taiwan Shop Sells Wheel Cakes to Taiwanese Expats and Locals in Paris
Taiwanese wheel cakes have made it to Paris. Ciao Roue, opened by Central Taiwan native Chiao-wei Chang, sells the traditional Taiwanese snack in the heart of the French capital. For Chang, the shop's mission is to foster a sense of home for Taiwanese in France, while also sharing the country's culture and food with locals.
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Nestled in the vibrant streets of Paris lies a little piece of Taiwan that transports visitors straight to the bustling night markets of Taipei. The shop is Ciao Roue, a haven for Taiwanese wheel cakes, or 車輪餅, and a testament to the passion and persistence of its founder, Chiao-wei Chang.
A Taiwanese Touch in Paris
Ciao Roue is not just another patisserie in Paris; it's a cultural enclave that exudes Taiwanese charm. From the decor to the ambiance, every detail is meticulously crafted to evoke the essence of Taiwan. For Chang, the shop is more than a business—it's a bridge between her past and present, a way to bring a slice of her homeland to her adopted home.
As Chang herself puts it, “Most Taiwanese people might not think much of wheel cakes. They’re a regular part of life. But when you’ve been away from Taiwan for over ten years, they become a true treat.”
From Taiwan to Paris: Chiao-wei’s Journey
Chang's journey from Taiwan to Paris is as intriguing as the wheel cakes she serves. After studying French in Taiwan, she moved to France with a rebellious spirit, determined to prove her mother wrong. “My mother always told me, ‘You’ll never get a job studying French!’ I wanted to show her otherwise,” Chang recalls with a smile.
Her initial years in France were spent working in various jobs, but a desire for a more fulfilling career led her to a pivotal decision. Despite her attachment to Taiwan, she found herself unable to return due to her marriage and new life in France. “I wanted to go back to Taiwan, but I was married and had to consider my husband’s situation,” she explains.
The Birth of Ciao Roue
A trip back to Taiwan provided the inspiration Chang needed. She decided to bring a piece of Taiwan to Paris, and Ciao Roue was born. She spent time learning the art of making wheel cakes, sourcing equipment, and developing recipes that would resonate with both Taiwanese expats and curious Parisians.
However, the road to opening the shop was fraught with challenges. “I had to explain to my landlords what I wanted to do. This kind of thing doesn’t exist in France,” Chang recounts. She faced numerous setbacks, including difficulties in convincing landlords and adapting her products to fit local tastes. At one point, she even doubted her chances of success.
Adapting and Thriving
To appeal to French palates while staying true to Taiwanese traditions, Chang modified her wheel cakes. She refined the aesthetics of the cakes, opting for a look that harmonized with the elegance of French desserts. “In Taiwan, wheel cakes often have crispy edges, but that wouldn’t work here. French pastries are known for their beauty,” she notes.
Her efforts paid off. Ciao Roue not only became a comforting haven for Taiwanese expats missing home but also a point of cultural exchange for Parisians. Customers like Ingrid Rouet Jeffroy appreciate the store’s unique offerings. “Thanks to Ciao Roue, I know more about Taiwan and its products,” she says.
A Success Story in Paris
Ciao Roue stands out in Paris for its distinctive Taiwanese vibe, offering a unique experience in a city known for its own rich culinary traditions. The shop embodies Chang's adventurous spirit and dedication, transforming her dream into a reality.
In the heart of Paris, Ciao Roue is more than just a place to enjoy delicious wheel cakes. It’s a testament to the power of pursuing one’s passions, blending cultures, and creating a sense of home, no matter where you are.
