In today’s marketing ecosystem, traditional advertising is being challenged by brands rushing to collaborate with content creators. These collaborations allow companies to reach creators’ fanbases and harness their interests to reach potential customers in a more direct way.
We #CONNECTED with Hami Kim, founder and CEO of Kooky, a company linking K-pop stars with their fans, and Clayton Jacobs, co-founder and CEO of CreatorDB, a company offering influencer marketing tools, to learn more about creator marketing and the economic boom it is generating.
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