How Much Does It Cost to Market a AA or Indie Video Game?
Marketing a AAA video game can cost as much as half of the overall budget, but even smaller teams have to think about the money and time needed to get the word out. With almost 40 new games released on Steam every day, reaching the right group of gamers is more difficult than ever. So, when should AA or indie video game developers start thinking about marketing? We ask the pros: Paweł Miechowski from 11 bit studios (makers of This War of Mine, Frostpunk and The Alters) and Iain Garner from Neon Doctrine (publishers of The Legend of Tianding, Simulacra and Yuppie Psycho).
