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Name: How Did Appier Build Taiwan’s First AI Unicorn? CEO Explains
Uploaded: 2025-08-02T13:00:00Z
Duration: 27 min
Description: Taiwan’s first digital unicorn, Appier, is redefining global marketing with the power of AI. CEO and cofounder Chih-Han Yu shares how the company grew from a living room idea to a public tech giant using deep tech, strategic pivots and relentless innovation. So how do you build a world-class software company in this part of the world?

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Shezidao: A Century-Old Ritual Continues Despite Developers Closing In

Can Taiwan Afford To Grow Old? Exploring Taiwan’s Struggling Pension System

Taipei’s Forgotten ‘Virgin Land’ – Will Development Bulldoze Tradition?

A Slice of Silicon Valley in Taipei (Featuring Leo Cheng)

Taiwan’s Little-Known World Champions: Four Decades of Tchoukball Dominance

How Is Taiwan Preparing for AI Disruption in the Job Market?

Beyond Manufacturing Chips: How Taiwan Design Powers the World's Electronics

Managing Finances During War? This Author Brings Ukraine’s Lessons to Taiwan

AI-Driven Drug Discovery: Hype or Healthcare Breakthrough?

NISAR Explained: The NASA-India Satellite Changing Earth Observation

Living in Arizona’s Little Taiwan: TSMC in Phoenix

China’s BeiDou vs. GPS: Who Will Control the Future of Navigation?

China Plus One Is Reshaping Asia. Can Taiwan Lead?

Inside Europe’s Semiconductor Capital: Why Taiwan Matters

Finding Mazu: The Taiwan Pilgrimage Guided by Faith — And GPS

EXCLUSIVE: World Chess Championship Challenger Javokhir Sindarov on AI & Counter-Strike

How Did Appier Build Taiwan’s First AI Unicorn? CEO Explains